[PRESS RELEASE] MALAYSIA TO FOSTER EDUCATION OPPORTUNITIES WITH THE 2018 WORLD LIBRARY AND INFORMATION CONGRESS: Leaders from various sectors are expected to participate in exchange sessions that promotes quality knowledge-based learning opportunities

 

 

KUALA LUMPUR, 14 December 2016 – With the Malaysian education sector rapidly gaining  international prominence as a global educational hub, the 84th International Federation of Library Associations and Institutions (IFLA) World Library and Information Congress (WLIC) will be held in Malaysia in 2018. The WLIC is a prestigious international flagship professional and trade event for the library and information services sector.

 

The winning bid for the WLIC 2018 was led by the Librarians Association of Malaysia (PPM) and National Library of Malaysia (PNM) with strong support from the Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia, the Malaysian Communications and Multimedia Commission (MCMC) and the Kuala Lumpur Convention Centre (KLCC).

 

In a mission to uplift education standards and maximise Malaysia’s growth potential as a library hub, the five-day annual congress will be themed “Transform Societies, Transform Libraries”, and play a significant role in national development by giving rise to a platform built for knowledge to both families and communities.

 

Under Malaysia’s national Key Performing Indicators, libraries and the focus towards building a knowledge economy are one of the areas which are expected to contribute towards the nation’s building blocks. The IFLA strategic initiatives and WLIC objectives are aligned with Malaysia’s 2020 vision, to establish a social well-being community that will raise the profile of Malaysia internationally.

 

“Delegates attending the WLIC 2018 will develop a learning culture, and be exposed to a platform that will enhance their knowledge capacity. With the conference expected to generate RM44.4 million in economic impact, Malaysia is expected to lead the way in creating opportunities in building an innovative and robust knowledge-based society in the region. This will allow each individual to be involved in the creative exchange of ideas with 4,000 leaders and experts from librarians to various ICT industry experts,” said Datuk Zulkefli Hj Sharif, Chief Executive Officer of MyCEB.

 

With the libraries in Malaysia undergoing significant transformation, there is a strong need to be involved in knowledge-based activities. From developing digital libraries, upgrading professional competencies, undertaking innovative programmes and activities to embarking on community projects, the IFLA WLIC 2018 will be of utmost relevance in the digital age and result in the societal, cultural and economic growth of the nation towards 2020 and beyond.

 

The IFLA WLIC 2018 conference will also see a launch of its customised logo incorporating the Petronas Twin Towers and the red Hibiscus Rosa Sinensis in the background. The Petronas Twin Towers is portrayed in the IFLA WLIC 2018 logo as an international icon which powerfully captures the nation’s ambition and aspiration to be a global player and is synonymous with Kuala Lumpur and Malaysia at large while the red petals symbolises the courage, life, and rapid growth of Malaysia as well as the political and economic stability of the country.

 

“A rising trend among libraries and within PPM is to initiate a move from information-management activities to knowledge-management activities — moving from a passive role of ordering and loaning books to be directly involved in the knowledge-based activities of each organisations. Through IFLA WLIC 2018, we hope to transform societies through libraries and encourage a reading culture that will improve our nation’s literacy rate and provide access to information regardless of geographical boundaries,” said Puan Hajah Nafisah binti Ahmad, President of PPM who is also Director General of the National Library of Malaysia.

 

“We are proud to be able to host the IFLA WLIC 2018 that will mark Malaysia as a turning point in pushing boundaries and catalysing new ideas in the form of education. The opportunity to meet the demands of the 21st century innovation in technology and form a collaborative culture and unit will create more improved approaches towards learning. We are excited and look forward to stimulating knowledge-based activities for Malaysia and communities worldwide,” said Datuk Hj Ab. Ghaffar Bin A. Tambi, Secretary-General, Ministry of Tourism and Culture, Malaysia.

 

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About MyCEB

MyCEB was established in 2009 by the Ministry of Tourism and Culture, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.

In November 2011, MyCEB unveiled its business events tagline, ‘Malaysia – Asia’s Business Events Hub’ which encompasses its aim to communicate Malaysia’s proposition as a gateway to Asia for meetings – where many of Asia’s diverse cultures, languages and lifestyles are represented and have merged through a long history of trade and meetings.

 

Malaysia Major Events (MME), previously known as International Events Unit (IEU) is another division of Malaysia Convention & Exhibition Bureau (MyCEB). It focuses on identifying and supporting major event

bids for sports, arts, lifestyle and entertainment events. It also assists home grown and home hosted events as well as other cluster events that strengthen Malaysia’s global appeal as an international avenue for major events.

For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB.

 

 

 

 

 

 

 

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